Creative research : the theory and practice of research for the creative industries

Research for the Creative Industries assesses how research methodologies must be adapted to suit the creative industries, and offers a guide to the process of undertaking a research project in this context. In the creative industries, a visual approach to research is often more appropriate, but this must be underpinned with systematic and rigorous techniques. This title guides readers through the research process with realistic, practical and relevant support. Each topic is accompanied by contemporary visuals outlining the key issues and debates.