Brilliant Business Writing 2e : How to inspire, engage and persuade through words [Elektronisk resurs]

Business writing has changed E-mail and web writing has made the language of business more direct and less stuffy. The best business writing is pithy, opinionated and brimming with personality. Because most of us have never had any help with our writing, this fully revised new edition of Brilliant Business Writing is full of tips, examples and exercises that will transform your writing from the same old same old into something thatll mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something thats brilliant.Brilliant outcomesProduce business writing people actually want to readPersuade and inspire people, sell more, or get that jobGet a distinctive, powerful and engaging writing voiceA long overdue scythe through the conventions of business writing. John Allert, group head of brand at McLaren