Public Relations

In a time when society is holding individuals and organizations to high standards of conduct, Public Relations teaches students how to build ethical, productive relationships with strategic constituencies.By placing public relations in a broad social context, Public Relations: A Values-Driven Approach provides an introduction to a dynamic, growing, and honorable profession. Steeped in the traditions and theories of public relations, the book features a lively, informal tone designed to engage the audience. It abounds with lively anecdotes. A sustained focus on how public relations activities reflect and affect an organization’s core values is a thread that runs through every chapter.