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The Exhibition Guru is written for people in charge of their company’s exhibit program. The book is packed with knowledge, ideas, inspiration, and examples of how you cam improve your show appearance and increase the payoffs to your company. Author Mikael Jansson is the CEO and part-owner of the Scandinavian Survey Group. Since the mid-1980s he has worked with surveys and consultations related to the field of trade show exhibiting and is a highly popular speaker on the subject.
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Mer om The exhibition guru : the art of exhibiting at trade shows and how to make money from it (2006)
2006 släpptes boken The exhibition guru : the art of exhibiting at trade shows and how to make money from it skriven av Mikael Jansson. Det är den 2a upplagan av kursboken. Den är skriven på engelska och består av 95 sidor. Förlaget bakom boken är Fairlink.
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Harvard
Jansson, M. (2006). The exhibition guru : the art of exhibiting at trade shows and how to make money from it. 2:a uppl. Fairlink.



