The fundamentals of fashion design

The Fundamentals of Fashion Design (2nd edition) by Richard Sorger and Jenny Udale offers a fully illustrated introduction to the key elements of fashion design, from the initial concept of a fashion idea to realising it in 3D form.New case studies featuring contemporary designers contextualise the ideas explored within the book and offer key insights into working – and succeeding – in the fashion industry.A range of design exercises also helps readers to discover new techniques. This title inspires readers to succeed at what they are best at – designing clothes.The book features interviews with: Alan Humphrey Bennett, Bally; Boudicca; Kristin Forss, Marni; Louise Grey; Richard Grey; John-Gabriel Harrison; Virginia James, Poetry and Wrap; Peter Jensen; Winni Lok, Calvin Klein; Michele Manz, 7 For All Mankind; Colin McNair, John Varvatos.