Beskrivning
Beskrivning
Global strategy expert Pankaj Ghemawat helps business executives around the world make sense of the changing views on globalization and provides frameworks, tools, and advice for realigning their strategies and organizations around the new realities.Corrects misperceptions about globalization drawing upon the most up-to-date data availableExplains how levels of globalization are changingFocuses on the implications for strategy and gives leaders new ways to think about where to compete, how to compete, and how to organize on a global stageProvides clear and actionable tools and frameworks, including how to apply time-tested frameworks in the new global environmentSpells out the distinct implications of the changing environment for firms in advanced versus emerging economiesMakes ideas concrete via fresh company examples selected for diversity across countries/regions and industriesSupported by a rich set of online resources (>20,000 maps, custom visualization platform, new version of CAGE Comparator analysis tool, etc.)Audience:Senior executives who formulate global strategyLeaders, managers, and employees in MNCsConsultants in related fields around the worldGhemawat followersAnnounced first printing: 20,000Laydown goal: 4,000
